Strategy & External Relations

Who We Are

Our team is dedicated to Continuing Studies’ development, business engagement and growth strategies. We nurture public and private partnerships and philanthropic efforts in support of UW–Madison’s lifelong learners, using data and strategic decision-making to expand the reach of our marketing and communications efforts.

What We Do

Integrated Marketing Communications

  •   Use data, creativity and strategic thinking to generate interest in Continuing Studies classes, programs and conferences
  •   Work with division partners to develop, create and distribute printed materials, media ads, digital communications, social media and news releases for maximum effectiveness and reach

Growth Strategies

  •   Support the division’s strategic priorities through rigorous research, analysis and planning
  •   Use research methodologies to deliver insights backed by data that help division and campus partners better understand the higher education market

Development & Business Engagement

  •   Develop partnerships with businesses and organizations to meet the lifelong learning needs of employees and employers
  •   Engage foundation, corporate, and individual donors to philanthropically support returning adult students, precollege students, and other areas of greatest need


Donna Gastevich, Associate Dean

Strategy & External Relations