Who We Are
Our award-winning team of designers, writers, web developers, project managers and marketing strategists spreads the word about the learning opportunities Continuing Studies offers. If you’ve heard of UW–Madison’s Summer Term classes, professional master’s degrees, online undergraduate degrees, precollege programs or other Continuing Studies offerings, you’ve probably seen our work.
What We Do
We use data, creativity and strategic thinking to generate interest in Continuing Studies courses, programs and conferences. Our tools include:
- Printed materials such as brochures, flyers and postcards
- Ads for radio, television, social platforms and other media
- Digital communications such as websites and email campaigns
- Social media messaging on Facebook, Twitter, LinkedIn and more
- Marketing plans, news releases and blog posts
Who We Serve
We support all departments and areas of Continuing Studies in service of lifelong learners across the state and around the world, putting the Wisconsin Idea into action.