Red and fall-colored leaves of climbing ivy wrap around an ornate architectural detail on the exterior of a UW campus building

Integrated Marketing Communications

Who We Are

Our award-winning team of designers, writers, web developers, project managers and marketing strategists spreads the word about the learning opportunities Continuing Studies offers. If you’ve heard of UW–Madison’s Summer Term classes, professional master’s degrees, online undergraduate degrees, precollege programs or other Continuing Studies offerings, you’ve probably seen our work.

What We Do

We use data, creativity and strategic thinking to generate interest in Continuing Studies courses, programs and conferences. Our tools include:

  • Printed materials such as brochures, flyers and postcards
  • Ads for radio, television, social platforms and other media
  • Digital communications such as websites and email campaigns
  • Social media messaging on Facebook, Twitter, LinkedIn and more
  • Marketing plans, news releases and blog posts

Who We Serve

We support all departments and areas of Continuing Studies in service of lifelong learners across the state and around the world, putting the Wisconsin Idea into action.


Angela Rockwell
Interim Director

Our team

Jessica Arendas

Position title: Assistant Director of Digital Strategy

Lisa Bauer

Position title: Communications & Content Manager

Nadia Bidwell

Position title: Traffic Manager

Victoria Cochems

Position title: Marketing Operations Manager

Beth Farmer

Position title: Marketing Account Manager

Katie Hoel

Position title: Marketing Account Manager

Whitney Jacobson

Position title: Marketing Account Manager

Betsy Lambright

Position title: Digital Designer

Buri Lor

Position title: Graphic Designer

Sarah Perkins

Position title: Marketing Automation Manager

Angela Rockwell

Position title: Interim Director

Noah Rodammer

Position title: Market Research Analyst

Jeanne Rodriguez

Position title: Marketing Account Manager

Stanley Sallay

Position title: Graphic Designer

Jill Schaefer

Position title: Marketing Specialist

Debra Schwabe

Position title: Web Manager

Tania Widish

Position title: Marketing Account Manager