Get first-hand insight from top business leaders at Global Business Series: China

At a glance


Contact: Erik Burns, or 608-265-4077

Explore your opportunities

By 2032, the average Chinese citizen will have the same buying power as the average American. This 1-day program will explore the opportunities—and challenges—of doing business in China, with panels of experienced, top-level executives from a variety of industries. We’ll offer stories of success—and failure; address the “fear factor” in entering in the China market; and discuss the tools and resources available to Wisconsin companies interested in expansion into this booming economy.

What you’ll find at this conference

Three informative and engaging panels will explore various aspects of doing business in China.

Panel 1: The Wisconsin Experience in China
Learn from local business leaders about the challenges and opportunities inherent in entering the China market. Wisconsin-based representatives of a variety of corporations and organizations will describe their extensive experiences in China—from a Dane County plastics company's successes in Shenzhen, to a Wausau family ginseng business exporting to the Mainland, to a Madison traffic information company offering sophisticated data analysis to Shanghai clients, to a multinational healthcare corporation with a major hub in Beijing. Participants will hear each panelist's "China story" and current prognosis of the China market. This panel will be moderated by Kurt Bauer, president and CEO of Wisconsin Manufacturers & Commerce.

Panel 2: Addressing the Fear Factor to Entering or Expanding in the China Market
What should I think about as I consider bringing my intellectual property to China? How do I protect my brand as I reach out to a booming Chinese market eager for American products? This panel of business leaders from the software and financial markets, along with lawyers who specialize in intellectual property and international trade, will assess the current state of doing business in China and offer suggestions for success based on their own perspectives. UW-Madison Law Professor John Ohnesorge will serve as the moderator.

Panel 3: Wisconsin Tools for China Success
Wisconsin offers a wealth of assistance to businesses interested in China. This panel will give examples of what the federal government, State of Wisconsin, local trade associations. and the University of Wisconsin can offer in terms of networks, practical services, grants, and incentives. In addition, a representative of a Pewaukee-based manufacturer, TLX Technologies, will describe how such tools were used in a recent China expansion. Larry McManus, president of ThinkWay (and formerly of Kraft and Oscar Meyer) will moderate this panel.

Why UW-Madison?


Already a global leader, UW-Madison was recently named one of The 25 Best Universities in the World by Business Insider. We identify international business trends and how to leverage them.

We offer not only the education, knowledge, and insights you need, but are a resource for your growing and future success, here and around the world.

Key partners

  • Center for International Business Education & Research (CIBER)
  • Greater Madison Chamber of Commerce
  • Madison Region Economic Partnership
  • UW-Madison Division of Continuing Studies
  • UW-Madison Office of Corporate Relations
  • Wisconsin China Initiative / UW-Madison Division of International Studies
  • Wisconsin Department of Agriculture, Trade and Consumer Protection
  • Wisconsin Economic Development Corporation
  • Wisconsin Manufacturers & Commerce

View the agenda and list of speakers and panelists.