Media Relations

Find out how the media approach news stories, and how you can make the most of written publicity materials and interview opportunities. Learn how to establish and manage a proactive media relations program for your agency and understand how the media format–newspaper, radio, or TV–affects your message. We discuss public and media relations planning and how to deal with crises. Counts as a CPM Public Policy class.

At a glance

What: Media Relations

When: Tue, Apr 17, 8:30am-3:15pm

Where: Pyle Center, 702 Langdon St., Madison, WI

Cost: $165

Continuing education credit: 6 hours (0.6 CEUs)

Instructor: Al Guyant

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For additional information, contact SUNSHINE JANSEN: 608-262-4354

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