Leading Out Loud: Using Story in Communication

Note: This class meets in a highly interactive online format on two mornings.

Leaders at any level in an organization need to be able to persuade and inspire. Decisions need to be made. Change needs to happen. Teams need to come together. There are many tools leaders can use to increase their impact, whether speaking formally or just discussing ideas in a meeting. We'll explore one of them, how to use stories effectively, including how to avoid overuse and exaggeration - because the bigger issue here is trust and believability.

Learning objectives

1. Explore the fundamental nature of inspiration, influence and credibility, as a framework for why and when to employ story.
2. Use insights about human perception to guide communicating with authenticity, which doesn’t require “polish.”
3. Review six different types of stories and when to use them, including “Who I am” and “I know What You Are Thinking” stories.
4. Learn seven guiding strategies for making your stories effective.
5. Practice incorporating specific story structure elements to make your stories more impactful and memorable.
6. Receive feedback on your individual profession stories.