Feature Writing in the Digital Age

A course for writers who are looking for one-on-one guidance, who are trying to find their "niche," and who want to get published in paper and on the Web.

Learn the seven basic kinds of features, how to discover the right slant, how to interview effectively and dig for nuggets editors and readers love, and how to write brilliant leads (also called ledes), plus personal profiles, columns, and how-to articles. Includes critiques of each writing assignment.

At a glance

What: Feature Writing in the Digital Age

When: Start anytime, complete within 1 year

Where: Online

Cost: $175

Continuing education credit: 20 hours (2.0 CEUs)

Instructor: Sarah White

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For additional information, contact Christine DeSmet: 608-262-3447

Write magazine or feature articles like the pros do!

Are you interested in writing magazine articles or feature articles – for any media – but not quite sure where to begin? This course gives you one-on-one instruction, prompt feedback, and fun mini-exercises that get you working on real ideas and articles you could eventually sell and publish. You also receive plenty of tips on how to market your writing for money.

You leave this course knowing both how to organize your ideas and time and how to write articles that will appeal to today’s mass media.

What this course covers

  • Lesson One: Types of features, The changing market, Finding opportunity for publishing
  • Lesson Two: The steps to convert an idea into an article, Planning the “package” you send to editors
  • Lesson Three: Writing techniques, Honing intros and endings, How to use subheads and quotes
  • Lesson Four: “How-to” articles and where to sell them, Article analysis, Querying
  • Lesson Five: Profiles and where to sell them, Interviewing 101, Using fiction techniques
  • Lesson Six: Finding your voice, Essays, reviews, op-eds, Writing from your life, funny or serious

Plus: You receive a professional’s feedback on all the optional exercises in addition to feedback on your article ideas, ledes, a short article, a profile, essay, and op-ed piece, as well as the query you use in marketing.

How the course works

You can start our courses anytime, and there are no required hours to log on or deadlines. It’s all done with one-on-one correspondence with the instructor via email. Because of the one-on-one nature of our courses, you’ll find them an excellent mentoring situation to challenge you just enough and to help you keep you writing. If you prefer to work on your own, you can opt out of the feedback. We’re also here throughout the year if you have any questions.

Work at your own pace; you have up to one year from the date of registration to complete the course.

Contact: For more information about Feature Writing in the Digital Age, contact Christine DeSmet at christine.desmet@wisc.edu or call 608-262-3447.