Social Media Marketing

Join us this spring for one or more of our courses focusing on marketing and social media. The series of 4 half-day courses is specifically geared towards using social media platforms as a marketing tool.diet.

Social Media Course Descriptions

Social Media Marketing 1: Seven basic steps

Date: April 9, 2013
Time: 8:30 am-noon

Many nonprofit groups and small businesses fail because they lack an effective marketing system. What are you doing to find supporters and customers? How do you get people to know, like, and trust you? Learn the seven basic steps for marketing success. Suited for small businesses or nonprofit organizations, this workshop helps you build a cost-effective strategic marketing plan that you'll be excited to implement.

Social Media Marketing 2: Practical strategies that work

Date: April 9, 2013
Time: 1:00-4:30 pm

Struggling to tie your social media efforts into your overall marketing plan? We give you practical, inspiring tips and strategies. Facebook, LinkedIn, and Twitter have quickly become vital marketing tools. Combined with other online, print, and traditional media, they can make or break your outreach efforts. Learn how to tie your marketing efforts together to turbocharge your results. Note: This is not a hands-on workshop.

Social Media Marketing 3: Be a video marketing superstar

Date: April 23, 2013
Time: 8:30 am-noon

Small businesses and nonprofits need their websites to inspire people to work with them. Creative use of short videos can attract customers and donors. In this fun, hands-on workshop you learn easy ways to create videos, even if you're camera shy. Discover when to break out the big bucks for a professional crew. Learn 12 popular formats for effective videos, and the best ways to create and distribute them.

Social Media Marketing 4: Facebook hands-on

Date: April 23, 2013
Time:1:00-4:30 pm

Harness the power of Facebook to promote your business or nonprofit. Raise awareness or funds, promote your events, and keep your supporters involved. In this hands-on (and fun!) half-day workshop you get your page up and running. Bring your laptop and Facebook login. Learn how to make your page sing, and what you must do (and not do) to attract fans.

Your instructor

Adrianne Machina is the Chief Velocity Officer of Tornado Marketing. She has spent over 16 years helping small businesses find their niches and systematically grow their businesses through effective marketing programs and persuasive messaging.

Adrianne is an active member of Toastmasters International, and speaks regularly around the country – especially in the area of social media marketing.

General information

Location: The Pyle Center, 702 Langdon St., Madison, WI, (map) Phone: 608-262-1122. Parking information will be sent with your enrollment information. The building is accessible to people with disabilities.
Fees: $99/session. $360 for all four sessions (save $36). Workshop fees include instruction, materials, and a non-refundable administrative fee of $20.

Cancellation policy: If you are unable to attend or arrange for a substitute, you may obtain a refund minus the $20 administrative fee by contacting our registration department at least 3 business days prior to the program. If you cancel 3 business days or less before the program, or do not attend, you are responsible for the entire fee. To cancel or arrange for a substitute, please call 800-725-9692.

Accommodations: Please make your own travel and lodging arrangements. Maps and information on lodging and parking are sent with your registration confirmation. Information about overnight accommodations can also be found on our general information page.

Parking: You receive parking information with your enrollment confirmation. Day-long parking permits are available for enrollees on a first-come, first-served basis. Parking ramps and surface lots are located within a few blocks of the Pyle Center.

For more information contact: Rick Brooks, call 608-265-4077 or 800-442-4617; e-mail: rbrooks@dcs.wisc.edu

Registration options

By phone: Call 608-262-7942 or 800-725-9692.

By mail: Print, complete and mail the Continuing Studies registration form.

Online: Secure online registration is available for this program

 

• Social Media Marketing 1 - April 9, 2013 (AM)
• Social Media Marketing 2 - April 9, 2013 (PM)
• Social Media Marketing 3 - April 23, 2013 (AM)
• Social Media Marketing 4 - April 23, 2013 (PM)