Integrated Marketing Communications (IMC) Resources

Click to access and download any documents you need.
For general questions, please contact Christina Finet cfinet@dcs.wisc.edu or Sheila Olig solig@dcs.wisc.edu.
For WorkZone questions, please contact Sheila or Sara Kluender skluender@dcs.wisc.edu.

Marketing Services Request

All jobs start with a request through WorkZone for a marketing consult.

For full instructions on how to do this, please view this Integrated Marketing Communications Processes document.
integrated-marketing-communications-processes.pdf»

Style Guides

Designer and Proofer Checklist

A comprehensive checklist for starting, producing, and finalizing outgoing marketing materials.
design-and-proof-checklist.pdf»

Marketing List Instrument

Use this form for indicating interest codes to use for mailing print pieces.
interest-codes-instrument-2014.pdf»

CSIS Definitions and Structure

The Continuing Studies Information System (CSIS) database contains information about Continuing Studies programs. It is the first step in creating instructional forms for programs. The information is used to populate the dynamic catalog and various web pages, create print catalogs, and generate financial and other reports. This document outlines procudures used to input CSIS information for series, sections, certificates, etc.
csis-definitions-and-structure.pdf»

Managing Facebook Pages

An instructional guide on how to manage a Facebook page. Includes how to post, schedule posts, upload photos, create events/offers/milestones.
managing-facebook-page-instructions.pdf»

PDFs not rendering correctly in Firefox? Try this»