Integrated Marketing Communications (IMC) Resources
Click to access and download any documents you need.
For general questions, please contact Christina Finét email@example.com or Sheila Olig firstname.lastname@example.org.
For WorkZone questions, please contact Sheila or Sara Kluender email@example.com.
Handouts, in 3 sizes, to answer the question: What is the Division of Continuing Studies?
Marketing Services Request
All jobs start with a request through WorkZone for a marketing consult.
For full instructions on how to do this, please view this Integrated Marketing Communications Processes document.
- Continuing Studies: general
- Continuing Studies: digital
- UW campus. If a style is not defined specifically for this division or digital in particular, follow these global campus guidelines.
Designer and Proofer Checklist
A comprehensive checklist for starting, producing, and finalizing outgoing marketing materials.
Marketing List Instrument
Use this form for indicating interest codes to use for mailing print pieces.
CSIS Definitions and Structure
The Continuing Studies Information System (CSIS) database contains information about Continuing Studies programs. It is the first step in creating instructional forms for programs. The information is used to populate the dynamic catalog and various web pages, create print catalogs, and generate financial and other reports. This document outlines procedures used to input CSIS information for series, sections, certificates, etc.
Managing Facebook Pages
An instructional guide on how to manage a Facebook page. Includes how to post, schedule posts, upload photos, create events/offers/milestones.
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