Market Analysis and Marketing for Nontraditional Programs
Using market research enables us to:
- Understand and analyze key market trends and competitive dynamics at national, regional, and industry-specific levels.
- Identify and assess new programmatic growth opportunities for specific degree and certificate programs, online offerings, non-credit courses.
- Reach adult learners more effectively by better understanding student preferences and marketing channel options.
To aid campus units in market research efforts, UW-Madison Continuing Studies funds a membership in Eduventures.
Eduventures isa higher education research and consulting firm that provides data, analysis and consulting to institutions of higher education and the higher education community and currently works with more than 300 colleges and universities across the United States.
Through this membership we take advantage of research related to Continuing and Professional Education. This allows us to identify new revenue and growth opportunities, and stay abreast of leading management practices within the continuing and professional education community.
A unique feature of our Eduventures membership is online access to a research library of more than 1000 reports.
Contact
For more information on Eduventures contact Jim Gray, Continuing Studies interim marketing director at: jgray@dcs.wisc.edu or 608-890-1031.