Planning and Budgeting Services
Our goal is to assist you in designing and delivering degrees and certificates that attract new post-traditional audiences to educational opportunities that are not part of our usual program array.We will work with you throughout the entire academic planning and implementation process.
The EI Program Development team uses a systematic approach to new program development that has as its main goal high quality, reusable, scalable courses and programs.
- Program Design Flow (pdf)
- Course Design Flow (pdf)
- Planning and Implementation Process (pdf)
- Course Planning and Development Process (pdf)
- Recommended principles to guide EI program development (pdf)
When working with new nontraditional student audiences, schools/colleges can utilize program revenue funding models. Funding Sources and New Revenue Opportunities provides information about new program development and program revenue models. You can also review material from the campus-wide Educational Innovation effort for additional information on serving nontraditional audiences and program revenue opportunities.
Continuing Studies provides fiscal support for credit and noncredit programming to nontraditional audiences with various funding mechanisms, including but not limited to Fund 103 and Fund 104 funding in partnership with UW-Extension.
Using market research enables us to:
- Understand and analyze key market trends and competitive dynamics at national, regional, and industry-specific levels.
- Identify and assess new programmatic growth opportunities for specific degree and certificate programs, online offerings, non-credit courses.
- Reach adult learners more effectively by better understanding student preferences and marketing channel options.
To aid campus units in market research efforts, UW-Madison Continuing Studies funds a membership in Eduventures.
Eduventures isa higher education research and consulting firm that provides data, analysis and consulting to institutions of higher education and the higher education community and currently works with more than 300 colleges and universities across the United States.
Through this membership we take advantage of research related to Continuing and Professional Education. This allows us to identify new revenue and growth opportunities, and stay abreast of leading management practices within the continuing and professional education community.
A unique feature of our Eduventures membership is online access to a research library of more than 1000 reports.
Continuing Studies' Adult Career and Special Student Services (ACSSS) provides assistance with admission of special groups of nontraditional students. This includes the Visiting International Student Program (VISP), for undergraduate, graduate, or dissertator-level international students wishing to pursue non-degree study at UW-Madison outside of a traditional exchange program.
Contact Sarah Stilp, (firstname.lastname@example.org) if you have questions about admitting or supporting nontraditional audiences.