Integrated Marketing Communications
Our award-winning team of designers, writers, web developers, project managers and marketing strategists spreads the word about the learning opportunities Continuing Studies offers. If you’ve heard of UW–Madison’s Summer Term classes, professional master’s degrees, online undergraduate degrees, precollege programs or other Continuing Studies offerings, you’ve probably seen our work.
What We Do
We use data, creativity and strategic thinking to generate interest in Continuing Studies courses, programs and conferences. Our tools include:
- Printed materials such as brochures, flyers and postcards
- Ads for radio, television, social platforms and other media
- Digital communications such as websites and email campaigns
- Social media messaging on Facebook, Twitter, LinkedIn and more
- Marketing plans, news releases and blog posts
Who We Serve
We support all departments and areas of Continuing Studies in service of lifelong learners across the state and around the world, putting the Wisconsin Idea into action.
Questions?
Angela Rockwell
Director
angela.rockwell@wisc.edu
Our Team
Jessica Arendas
Associate Director of Digital Strategy
Lisa Bauer
Communications & Content Manager
Jennifer Benike
Marketing Account Manager
Nadia Bidwell
Traffic Manager
Victoria Cochems
Marketing Operations Manager
Beth Farmer
Marketing Account Manager
Kaitlin Frautschy
Senior Marketing Manager
Teryl Hampton Jebaraj
Marketing Account Manager
Katie Hoel
Marketing Analytics Manager
April 2024 Rachel Kinder
Graphic Designer
Betsy Lambright
Digital Designer
Kylie Longhurst
Marketing Account Manager
Buri Lor
Creative Manager
Sarah Perkins
Marketing Automation Manager
Angela Rockwell
Marketing Director
Noah Rodammer
Marketing Specialist
Jeanne Rodriguez
Marketing Account Manager
Jill Schaefer
Marketing Specialist
Sonia Villa
Web Developer
Tania Widish
Marketing Account Manager
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