Integrated Marketing Communications (IMC)

The integrated marketing communications department consists of artists, writers, editors, and designers and developers for web and print. If you found Continuing Studies through a brochure, catalog, flyer, email, website, or radio or TV commercial, you've already seen what we do. We live the Wisconsin Idea every day; getting the word out about classes, conferences, and programs to students across Wisconsin and around the world.

To contact IMC about your next project, call or email Dave Giroux, Director of Marketing, at or 608-890-1031.

Media Relations Coordinator and Writer/Editor
Phone: (608) 262-9792; email:

Mary creates marketing and publicity campaigns. She is a contributing editor of Continuum, the Continuing Studies news blog, and the primary media contact for partners both on and off campus.

Christina L. FINÉT
Creative Director/Associate Director
Phone: (608) 262-3319; email:

Christina directs artistic communications and divisional brand management, and oversees publications design and production.

Senior Marketing Specialist
Phone: (608) 263-9732; email:

Laura writes and edits a variety of print and digital copy. She also serves as account liaison for several large Continuing Studies programs, and as a member of the Brand Strategy Team works to develop and articulate Continuing Studies' brand and messaging.

Marketing Director
Phone: (608) 890-1031; email:

Dave provides overall leadership for the Marketing and Communications Team, which helps the Division and the campus develop, implement, and evaluate strategies to reach more non-traditional students and promote lifelong learning.

Digital Marketing Manager
Phone: (608) 890-4853; email:

Kyle manages the production of Continuing Studies digital content, including websites, email campaigns, and social media. He also assists campus partners with marketing communication needs and lectures on digital communication topics.

Marketing Strategist
Phone: (608) 890-0433; email:

Sara is a Marketing Strategist for the Division of Continuing Studies. She assists departments with marketing strategy and comprehensive plan development, from identifying objectives to tactical planning of the marketing mix and evaluation of success.

Senior Artist
Phone: (608) 262-6192; email:

Nancy designs divisional publications and direct-mail pieces, and creates catalog covers and complex artwork using the Adobe Suite software, with a focus on Photoshop.

Kerrie J. LOUIS
Digital Marketing Specialist
Phone: (608) 262-7309; email:

As part of the digital team, Kerrie helps create, edit, and maintain the division website. She manages errors, updates, and content for new and existing program and administrative pages.

Melissa MEYER
Marketing Strategist
Phone: (608) 262-2102; email:

Melissa is a marketing strategist for the Division of Continuing Studies. She assists with marketing strategy and comprehensive marketing plan development, and works with campus clients to identify marketing objectives, build supporting tactical plans, and evaluate the ongoing success of marketing efforts.

Sheila S. OLIG
Production Manager
Phone: (608) 262-2723; email:

Sheila manages the production schedule, updates direct-mail brochures and other publications, and supports the catalog production process. She also handles routine office management and budget duties.

Merikay PAYNE
Senior Artist
Phone: (608) 261-1416; email:

Merikay designs publications and manages the Continuing Studies Catalog.

Editor, Marketing & Communications
Phone: (608) 262-1156; email:

bio forthcoming

Senior Artist
Phone: (608) 262-0074; email:

Joann designs publications and direct-mail pieces, as well as exhibits, ads, and large format image pieces. She also manages the divisional in-house photo collection.

Marketing Outreach, Marketing & Communications
Phone: (608) 262-1156; email:

bio forthcoming

Marketing department services and responsibilities

Continuing Studies offers a wide array of individual, departmental, and institutional marketing support services. The Marketing and Communications Department is the steward of the Continuing Studies brand and develops promotional pieces for the Division's lifelong-learning programs. We also assist schools and colleges across campus and promote the UW-Madison Summer Session.


  • Marketing consultation and planning for credit and noncredit continuing education programs, services and activities, and Summer Term.
  • Writing and editing copy for, and designing, print and electronic materials and publications including brochures, flyers, postcards, web pages, exhibits, and the Continuing Studies Catalog.
  • Creating and evaluating Internet marketing campaigns.
  • Responding to phone and web requests for information and publications; sharing information via exhibits and displays at community events.
  • Contacting media; writing press releases, feature articles, and news briefs for distribution through University Communications and other outlets.
  • Researching ad costs and media, and developing display ads.
  • Collecting and evaluating marketing data on promotional campaigns and website usage.
  • Assist in the development of internet marketing strategies.
  • Ordering and maintaining mail lists for selected program areas; mailing and coordinating distribution of print pieces for specific programs.

To see the full faculty and staff of the Continuing Studies Division, visit us here»